Modeled after the iconic New York corner store, The Sprite Corner was a creative platform hatched by the creative agency Widen + Kennedy. VICE was brought in to create education content around this unique experiential activation.

 VICE’s food and lifestyle channel Munchies partnered with Sprite to help the brand inspire young adults to build their creativity and self-confidence.

I worked with a team of strategists, designers, video producers, and Munchies executives to bring this educational content to life.